About us
Our brand
Our brand platform is the primary tool used in creating coherence and mutually understood brand principles within the Bank; it guides the way in which we express ourselves through every action. The brand platform was built on four key consumer choice criteria within the banking industry and expanded to include values that will drive unique delivery of these. At the centre of the platform is the Mercantile brand essence, which is the single distillation of whom Mercantile aims to be, how we will build long-term customer relationships and achieve success.
Brand Drivers | Brand Values | Brand Essence |
| Accessibility | Approachable | Passionate |
| Agile | ||
| Standing | Integrity | Uncomplicated |
| Focused | ||
| Service | Personalised | Tailored |
| Commitment |
Brand Promise
The Mercantile Bank brand promise is: “ focus …” and this is what we promise to deliver to our clients.
- Passionate - Impassioned by what we do, committed to success, and ensuring excellent service through personalised relationships.
- Uncomplicated - Removing complexity and enabling clients to make informed decisions.
- Tailored - Providing specific solutions for specific needs.
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Last Update: 06/04/2011